The Library's Lifelong Literacy campaign in conjunction with the Ad Council is taking a new step forward as we roll out a series of radio public-service announcements. To give a listen, click here, then scroll down for MP3s.

The spots all follow a basic premise: A narrator reads a pivotal or climactic passage from a popular young people's book. But instead of having everything given away, the listener is directed to the book itself to find out what happens next.

Such enticement is, of course, an effective if transparent way to encourage the love of reading. (That is, at least until they start writing books that can be read in 60 seconds or less. But I kid.)

We'd love to know if you hear any of the ads in your own area and, even better, if they compel you on a journey to a library of bookstore.